Are you struggling to understand your target audience and not sure where to begin? When was the last time you re-evaluated your understanding of your target audience or truly understood the pain points in your customer journey?
Join us for the 2-Part JWC Put Me On series: ‘Love at First Click: Cultivating Brand Loyalists’ OR 'Target Insights: Data-Driven Audience Building and Journey Mapping'!
In this 2-Part series we will cover:
How to build your target audience profile using data
Understanding how your target feels at every single touch point in their journey from awareness to purchase
Welcome to Part 2 ....
Now that you have your target persona developed, it’s time to create an empathy map to understand how to keep them coming back. Shaunda will lead a session on how to map out your customer's unique journey.
Flow of the in-person event:
Meet, eat + mingle
Map out the journey
Uncover pain points in the empathy map
Workshop solutions to refine your approach
Session closing + goodbyes
Sign up here.
**Please note, this is a 2-part event, please sign-up for both!